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Schema Generator

Create valid JSON-LD structured data for rich search results.

Key features

  • 10+ schema types
  • Real-time validation
  • Copy to clipboard
  • Google guidelines compliant

The Schema Generator helps you create valid JSON-LD structured data markup, enabling rich results in Google search.

Supported schema types

Article

For blog posts and news articles. Enables article rich results with publish date and author.

Required fields:

  • Headline
  • Author name
  • Date published
  • Image

Product

For ecommerce product pages. Enables product rich results with price and availability.

Required fields:

  • Product name
  • Description
  • Price
  • Currency
  • Availability

FAQ

For FAQ pages or sections. Enables FAQ accordion in search results.

Required fields:

  • Question/answer pairs (minimum 2)

LocalBusiness

For businesses with physical locations. Enables local business details in search.

Required fields:

  • Business name
  • Address
  • Phone number

Organization

For company information. Helps Google understand your brand.

Required fields:

  • Organization name
  • Logo URL
  • Website URL

HowTo

For instructional content. Enables step-by-step rich results.

Required fields:

  • Title
  • Steps with name and text

Event

For events with dates and locations. Enables event rich results.

Required fields:

  • Event name
  • Start date
  • Location

Review

For product or service reviews. Enables star ratings in search results.

Required fields:

  • Item being reviewed
  • Rating value
  • Author

Using the generator

  1. Select schema type from the dropdown
  2. Fill in required and optional fields
  3. Preview the generated JSON-LD
  4. Validate with built-in checker
  5. Copy to clipboard
  6. Paste into your page's <head> section

Implementation

Add the generated code inside a script tag:

<script type="application/ld+json">
  // Paste generated JSON-LD here
</script>

Place this in your HTML <head> section for best results.

Validation

The generator validates your markup against Google's requirements and warns about:

  • Missing required fields
  • Invalid data formats
  • Deprecated properties
  • Best practice violations

After implementing, test with Google's Rich Results Test tool.

Frequently asked questions

No, structured data makes you eligible for rich results, but Google decides whether to show them. Proper implementation increases your chances significantly.

Yes, pages often have multiple schema types. For example, an article page might have Article, Organization, and FAQ schema.

Related documentation

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Related glossary terms

Structured dataJSON-LDFeatured snippet
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