Compete
1v1 competitive SEO analysis. See exactly where you're ahead, where you're behind, and what to fix first.
How it works
Enter two URLs
Your page and a competitor's. Both get a full 40+ check audit.
See the diff
Results are grouped into gaps to close, advantages you have, and issues both sites share.
Get AI insights
Optionally spend tokens for a strategic competitive analysis with prioritized quick wins.
What you get
Free comparison
- Score comparison with delta badge
- Module-by-module breakdown (SEO, AI, E-E-A-T)
- "You're behind" — gaps sorted by severity
- "You're ahead" — advantages to protect
- "Both need work" — shared issues
- Instant results
AI insights
Tokens- Strategic summary and verdict
- Prioritized quick wins with effort estimates
- SEO strategy recommendations
- AI visibility tips
- Choose depth: Fast (1), Standard (2), or Deep (5) tokens
Frequently asked questions
Is the competitive comparison free?
Yes. The rule-based comparison is completely free. It runs two audits and shows where you're ahead, behind, or both need work. AI-powered competitive insights are optional and cost tokens.
What does the comparison check?
Compete runs a full 40+ check audit on both URLs and compares results across all modules: SEO health, content quality, E-E-A-T signals, and AI visibility. You see gaps categorized as 'you're behind', 'you're ahead', and 'both need work'.
What do the AI insights add?
AI insights provide a strategic summary, competitive verdict (ahead/behind/close), prioritized quick wins with effort estimates, an SEO strategy, and AI visibility tips. Costs 1-5 tokens depending on depth.
Do I need an account?
The basic comparison works without an account. Sign up to save results, track competitors over time, and unlock AI-powered competitive insights with 5 free tokens.
See how you stack up
Run a quick comparison instantly. Sign up for AI-powered competitive strategy.