SEO guides
In-depth guides to help you master SEO for your industry. From beginner tutorials to advanced strategies.
Ecommerce
2 guidesProduct page SEO: optimizing for search and conversions
Learn how to optimize ecommerce product pages for both search engine rankings and conversion rates, with practical steps for titles, descriptions, schema markup, and page speed.
Category page SEO: avoiding thin content and duplicate issues
A practical guide to optimizing ecommerce category pages, solving thin content problems, managing faceted navigation, and building category pages that rank for competitive head terms.
SaaS
2 guidesComparison page SEO: ranking for 'vs' and 'alternative' queries
How to create SaaS comparison and alternative pages that rank in search, capture high-intent traffic, and convert visitors into trial signups.
Feature page SEO: turning product features into search traffic
How to create SaaS feature pages that rank for product-related queries, drive qualified traffic, and support the buyer journey from awareness to conversion.
Local business
2 guidesGoogle Business Profile optimization: a complete guide
Step-by-step instructions for optimizing your Google Business Profile to rank higher in local search, maps results, and the local pack.
Multi-location SEO: managing SEO across multiple locations
How to structure websites, manage Google Business Profiles, and maintain consistent SEO across multiple business locations without creating duplicate content.
Publishers
2 guidesNews SEO: optimizing for Google News and Discover
A practical guide to Google News inclusion, Discover optimization, and technical requirements for news publishers who want to maximize search visibility.
E-E-A-T for publishers: building author authority
How publishers can build and demonstrate author authority to satisfy Google's E-E-A-T requirements, with practical steps for author pages, bylines, and trust signals.
Agencies
2 guidesSEO audit workflow: how to audit client sites efficiently
A repeatable SEO audit workflow for agencies, covering technical SEO, content quality, E-E-A-T analysis, and performance checks with prioritized recommendations.
Client SEO reporting: what to include and how to present results
How to build SEO reports that clients understand, trust, and act on. Covers metrics selection, visualization, narrative structure, and reporting cadence.
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