Compete
Compare your site against a competitor with a 1v1 SEO analysis.
Quick start
Enter two URLs
Your page and a competitor page targeting the same keyword
Review the diff
See where you're ahead, behind, or both need work
Get AI insights
Optionally spend tokens for strategic recommendations
Track improvements
Add action items to your site's action plan and re-audit to track progress
Key features
- Side-by-side SEO comparison
- Rule-based diff (free)
- AI competitive insights (tokens)
- Action items for projects
Compete runs a side-by-side SEO audit on two URLs and shows you where you're ahead, behind, or where both sites need work.
How it works
- Enter your URL and a competitor URL
- Both pages get a full SEO audit (same 40+ checks as the standalone auditor)
- Results are compared check-by-check with a rule-based diff
- Each check is categorized as "ahead", "behind", or "both need work"
The comparison audit is free and does not require tokens.
AI competitive insights
After the rule-based comparison, you can optionally spend tokens for AI-powered competitive insights. The AI analyzes the differences between both sites and generates:
- Strategic recommendations for closing gaps
- Priority ordering based on potential impact
- Specific action items you can implement
Token costs follow the standard model tiers:
- Fast (1 token): Quick competitive summary
- Standard (2 tokens): Detailed analysis with priorities
- Deep (5 tokens): Comprehensive strategy with implementation steps
Reading the results
Ahead
Checks where your page outperforms the competitor. These are your strengths to maintain.
Behind
Checks where the competitor outperforms you. These are opportunities to improve.
Both need work
Checks where neither site passes. Fixing these first gives you a competitive advantage since the competitor hasn't addressed them either.
Adding results to a project
If you have a site set up, Compete results can generate action items. These appear in your site's action plan, and re-auditing shows which ones you have closed.
Tips for effective comparisons
- Compare pages that target the same keyword, not just homepages
- Run multiple comparisons against different competitors
- Focus on "behind" items that have the highest impact on rankings
- Re-run after making changes to track progress
Frequently asked questions
Yes. The rule-based side-by-side comparison is completely free. Only the optional AI insights require tokens.
Compete is designed for 1v1 comparisons. Run multiple comparisons to benchmark against several competitors.
No. You can compare two pages on the same site to see which performs better, useful for A/B testing SEO approaches.