E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness - Google's content quality criteria.
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's a framework Google uses to evaluate content quality, particularly for YMYL (Your Money Your Life) topics like health, finance, and safety.
While not a direct ranking factor, E-E-A-T signals help Google's algorithms assess content quality. The extra 'E' for Experience was added in 2022 to value first-hand, real-world knowledge.
Why E-E-A-T matters
E-E-A-T signals help your content rank for competitive queries, especially in YMYL niches. Google's Helpful Content system and quality rater guidelines emphasize E-E-A-T. Strong E-E-A-T also increases likelihood of AI Overview citations.
How to implement
Create detailed author bios with credentials
Link to author social profiles and publications
Add first-hand experience and original research
Get cited by authoritative sources
Include expert quotes and contributions
Ensure technical accuracy and cite sources
Common mistakes to avoid
- Generic author bios without real credentials
- No indication of who wrote the content
- Missing first-hand experience signals
- Citing low-quality or outdated sources
Examples
Author bio: '10 years as SEO consultant, featured in Search Engine Journal'
First-hand: 'In my testing of 50 sites, I found...'
Expert quote: 'According to John Mueller from Google...'
Frequently asked questions
Not directly. Google uses signals that align with E-E-A-T concepts, but there's no 'E-E-A-T score' in the algorithm. Think of it as a quality framework.
Share first-hand experiences, include photos/videos of actual use, reference specific examples from your work, and add personal anecdotes that show real-world engagement.