Content hub
A central resource page that organizes and links to related content.
What is Content hub?
A content hub is a comprehensive resource page that serves as the central point for a topic, linking out to related articles, guides, and pages. The hub-and-spoke model connects pillar content (the hub) with supporting content (spokes).
Content hubs help establish topical authority, improve internal linking, and provide users with comprehensive resources. They're particularly effective for programmatic SEO where many pages cover related topics.
Why Content hub matters
Content hubs consolidate topical authority and distribute link equity across related pages. They improve user navigation, increase pages per session, and signal to search engines that you're an authority on the topic.
How to implement
Identify core topic for the hub
Create comprehensive pillar content
Plan supporting content (spokes)
Link hub to all related content
Link supporting content back to hub
Update hub as new content is created
Common mistakes to avoid
- Creating hub without supporting content
- Weak internal linking between hub and spokes
- Hub too shallow or generic
- Not updating hub when adding new content
Examples
SEO hub linking to technical, content, and local SEO guides
Product category hub linking to product pages
Resource center hub linking to guides and templates
Frequently asked questions
Often used interchangeably. A hub tends to focus on organization and links, while pillar content is comprehensive in itself. Many hubs are also pillar content.
Depends on topic depth. Start with 5-10 supporting pieces, expand as you publish more. Quality matters more than quantity - each spoke should target specific intent.