Content audit
Systematic review of all website content to evaluate performance and quality.
What is Content audit?
A content audit is a comprehensive review of all content on your website to evaluate its performance, quality, relevance, and alignment with business goals. It identifies content to keep, update, consolidate, or remove.
Content audits typically analyze traffic, rankings, engagement, conversions, and content freshness. The goal is to maximize the value of existing content and guide future content strategy.
Why Content audit matters
Most websites have underperforming content that dilutes site quality and wastes crawl budget. Content audits reveal optimization opportunities, identify content gaps, and help prioritize efforts for maximum impact.
How to implement
Export list of all site URLs
Gather performance data (traffic, rankings, conversions)
Assess content quality and relevance
Categorize: keep, update, consolidate, remove
Create action plan with priorities
Execute and measure results
Common mistakes to avoid
- Auditing without clear goals
- Only looking at traffic, ignoring conversions
- Not considering content freshness
- Removing content without redirects
Examples
Update: Outdated guide with good traffic potential
Consolidate: Multiple thin articles on same topic
Remove: Zero-traffic pages with no strategic value
Frequently asked questions
Annual comprehensive audits for most sites. Large content publishers may do quarterly reviews of specific sections. Ongoing monitoring catches issues faster.
Depends on goals. For SEO: organic traffic, rankings, backlinks. For conversion: goal completions, time on page. Always consider content freshness and relevance.