AI & search
How AI is changing search and SEO.
5 articles
57% of searches show AI overviews. Is your site getting cited?
More than half of Google searches now show AI-generated summaries. If your content isn't optimized for AI citation, you're invisible in a growing share of search results.
Feb 17, 20267 min read
Content fluff: the patterns Google learned to ignore
"In today's digital landscape" is not just annoying -- it now hurts your rankings. Here are the specific fluff patterns Google targets and how to find them in your content.
Feb 17, 20267 min read
How to optimize your content for AI search engines
AI search engines process content differently than Google. Here's how to optimize for both.
Feb 8, 20265 min read
E-E-A-T everywhere: Google's new standard for all content
The December 2025 update extended E-E-A-T requirements beyond YMYL. Every niche now needs expertise signals.
Jan 30, 20267 min read
Why AI-generated content failed in December 2025
The December 2025 update devastated AI-generated content. Understanding why helps you use AI without getting hit.
Jan 25, 20266 min read